Editorial Consultant
An expert editorial eye on your team's work
As your Editorial Consultant, I work alongside your team regularly. Your team decides what to make and owns the work.
I'm there regularly, weekly or fortnightly depending on what your team needs, pushing ideas further, reviewing what's in production and giving direct feedback. Most content teams have never had someone senior enough to tell them honestly what's good and what isn't.
WHAT THIS LOOKS LIKE
Working alongside your team to raise the bar on their own work, with ownership staying with them. That usually means regular editorial sessions workshopping ideas, content reviews across your priority channels, and 1:1 time with content makers and team leads as needed. We start by agreeing what we're working toward, so the feedback has something to measure against.
Beyond better content, your team ends the engagement with stronger editorial instincts, a clearer sense of what great looks like for their audience, and the confidence to keep getting there without needing someone in the room to tell them how.
The starting term is 3 months, and pricing is scoped to your organisation. Get in touch to discuss.
WHO THIS IS FOR
This is the right fit if:
Your team produces content regularly but want a senior editorial voice shaping it
You feel your content lacks sharpness, originality or audience focus
You have a content strategy but need support executing it well
You want your team to build genuine editorial capability over time
You're an individual or independent creator who wants an expert eye on your content to push it further
If you need someone to run the content function and own the results, the Fractional Content Executive engagement is the better fit.
Frequently Asked Questions
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The key difference is accountability and presence. As your Fractional Content Executive, I lead your content function and take ownership of its direction and results. As your Editorial Advisor, I work alongside your team, attending meetings, reviewing content and giving feedback, but the accountability for output stays with your team. It is a lighter touch with a lower time and financial commitment.
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I work across the full content mix: video, audio, social, written and web. We agree on your priority channels at the start of the engagement and focus the work there, adapting as your content mix evolves.
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Most teams notice a shift in the quality of their editorial conversations and content decisions within the first few weeks. Measurable improvement in content quality and audience response typically takes longer. Three to six months is realistic. That is why the engagement is structured to build over time rather than deliver a one-off intervention.
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You will need a named point of contact who attends our sessions and can champion the work internally. Beyond that, the commitment is light. A fortnightly meeting and the normal workflow of producing content. I work around your existing rhythms.
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Yes, and it is a natural progression for teams that grow into needing deeper editorial leadership. If the scope of what you need expands over time, we can discuss moving into a Fractional Content Executive engagement.
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We review together and agree on the right ongoing cadence. Some clients move to monthly sessions, others prefer every two months. The engagement adapts to where your team is at rather than staying fixed to a rigid structure.
Content Evolution Sprint
Not ready to commit to a retainer yet?
Before moving into an ongoing engagement, it can help to know exactly what you are dealing with. The Content Evolution Sprint is a structured, fixed-fee service with a senior editorial leader who will tell you honestly where your content stands, and what to prioritise in the next 90 days.
Let’s talk
The best next step is a free 25-minute conversation.
We'll talk through where your content is at, what's getting in the way, and which service could be the right fit. No obligation.