Fractional Content Executive
Senior editorial leadership, inside your team.
As your Fractional Content Executive, I embed in your organisation part-time and run editorial. I decide what gets made, and I hold it to the standard your audience expects.
Designed for organisations investing in content, without a senior editorial leader to ensure quality, distinctiveness and accountability for results.
WHAT THIS LOOKS LIKE
Owning your editorial direction and deciding what gets commissioned against it. I review work in production with direct, honest feedback, and build the systems and workflows that keep quality consistent when I'm not in the room.
Your team also gets a senior editor they can bring work to any week of the engagement. Beyond better content, they end the engagement with sharper editorial instincts, clearer processes and the confidence to keep producing at that standard.
The minimum term is 6 months at 1 to 2 days per week, with progress reviews every two months. Pricing is scoped to your organisation. Get in touch to discuss.
WHO THIS IS FOR
This is the right fit if:
You have a content team but no senior editorial leader steering it
Your always-on content lacks strategic direction or isn't cutting through
You need someone accountable for results, not just recommendations
You are going through a significant content transformation and need senior leadership to guide it
Not the right fit for one-off projects or short-term fixes. This engagement compounds over time.
Frequently Asked Questions
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A consultant typically comes in, assesses the situation, delivers recommendations and moves on. As your Fractional Content Executive, I stay. I am inside your team week to week, accountable for the direction and standard of your content, and focused on building something that lasts beyond my involvement.
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You will likely see early shifts within the first few months: clearer editorial direction, stronger ideas in the room, more confident decision-making from your team. Meaningful results in terms of audience growth, engagement and content quality typically take six months or more to show properly. That is the nature of always-on content strategy, and it is exactly why this engagement has a minimum term.
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You will need a named senior stakeholder who can meet with me regularly, make decisions and champion the engagement internally. Beyond that, the commitment is your team's time in meetings and the normal workflow of producing content. I work around your existing rhythms rather than adding to them.
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Yes. I work with non-media organisations that produce content every day: start-ups, NFPs, membership bodies, professional services firms, health organisations and cultural institutions. The editorial challenges are largely consistent across sectors, and an outside perspective is often an asset.
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The goal of every engagement is to leave your team stronger and more capable than when we started. At the end of the minimum term, we can extend, transition to a lighter-touch Editorial Advisor relationship, or conclude with a clear handover. There is no lock-in beyond the minimum term.
Content Evolution Sprint
Not ready to commit to a retainer yet?
Before moving into an ongoing engagement, it can help to know exactly what you are dealing with. The Content Evolution Sprint is a structured, fixed-fee service with a senior editorial leader who will tell you honestly where your content stands, and what to prioritise in the next 90 days.
Let’s talk
The best next step is a free 25-minute conversation.
We'll talk through where your content is at, what's getting in the way, and which service could be the right fit. No obligation.