Fractional Content Executive
Senior editorial leadership, inside your team.
As your Fractional Content Executive, I embed in your organisation part-time and take ownership of your content function. Designed for organisations investing in content, without a senior editorial leader to ensure quality, distinctiveness and accountability for results.
WHAT THIS LOOKS LIKE
Owning your content function, with accountability for results sitting with me. Scoped to your organisation, that typically includes:
Setting and maintaining editorial direction across your channels
Attending editorial, planning and leadership meetings
Reviewing content in production with direct, honest feedback
Sharpening your team's editorial instincts over time
Building the systems and workflows that keep quality consistent
Integrating AI into your content workflows in ways that serve your strategy
Reviews every two months to track progress and adapt direction
Beyond the content itself, your team ends the engagement with stronger editorial instincts, clearer processes and the capability to keep producing at that standard. Content that builds an audience, grows your reputation and gets better the longer we work together.
THE COMMITMENT
Minimum term: 3 months
Time commitment: 1-2 days per week (approx.)
WHO THIS IS FOR
This is the right fit if:
You have a content team but no senior editorial leader steering it
Your always-on content lacks strategic direction or isn't cutting through
You need someone accountable for results, not just recommendations
You are going through a significant content transformation and need senior leadership to guide it
Not the right fit for one-off projects or short-term fixes. This engagement compounds over time.
HOW WE WORK TOGETHER
Intro call: A free 25-minute conversation to talk through your content and whether this is the right fit.
Scoping and onboarding: We scope the engagement to your organisation's size, complexity and goals.
Embedded engagement: I work inside your team regularly, attending meetings, reviewing content and building capability.
Reviews every two months: We step back to review progress and recalibrate direction.
PRICING
Pricing is scoped to your organisation. Get in touch to discuss.
Frequently Asked Questions
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A consultant typically comes in, assesses the situation, delivers recommendations and moves on. As your Fractional Content Executive, I stay. I am inside your team week to week, accountable for the direction and standard of your content, and focused on building something that lasts beyond my involvement.
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You will likely see early shifts within the first few months: clearer editorial direction, stronger ideas in the room, more confident decision-making from your team. Meaningful results in terms of audience growth, engagement and content quality typically take six months or more to show properly. That is the nature of always-on content strategy, and it is exactly why this engagement has a minimum term.
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You will need a named senior stakeholder who can meet with me regularly, make decisions and champion the engagement internally. Beyond that, the commitment is your team's time in meetings and the normal workflow of producing content. I work around your existing rhythms rather than adding to them.
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Yes. I work with non-media organisations that produce content every day: start-ups, NFPs, membership bodies, professional services firms, health organisations and cultural institutions. The editorial challenges are largely consistent across sectors, and an outside perspective is often an asset.
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The goal of every engagement is to leave your team stronger and more capable than when we started. At the end of the minimum term, we can extend, transition to a lighter-touch Editorial Advisor relationship, or conclude with a clear handover. There is no lock-in beyond the minimum term.
Content Evolution Sprint
Not ready to commit to a retainer yet?
Before moving into an ongoing engagement, it can help to know exactly what you are dealing with. The Content Evolution Sprint is a structured, fixed-fee service with a senior editorial leader who will tell you honestly where your content stands, and what to prioritise in the next 90 days.
Let’s talk
The best next step is a free 25-minute conversation.
We'll talk through where your content is at, what's getting in the way, and which service could be the right fit. No obligation.