Selected work
A look at past work
The strategic, editorial and content work M&K has delivered across media, government, advocacy and the arts.
AI and Editorial Strategy
AI without compromise: coaching newsrooms to harness new tools while staying true to their editorial goals.
Small and medium newsrooms are under pressure to do more with less, and AI is both an opportunity and a minefield. The risk isn't just getting it wrong technically. It's losing sight of what makes good journalism good in the first place.
As a mentor on the Google News Initiative, an AI accelerator program led by Other Labs and The AI Training Company, M&K worked with newsrooms to find genuinely useful applications for AI in their editorial operations. The starting point was always the editorial challenge, never the technology. Working closely with each team, M&K helped them think laterally, pressure-test ideas and develop experiments that pushed them without compromising their quality or their integrity. The newsrooms that came through the process left more confident, more capable and running experiments that are still making a difference to how they work.
EDITORIAL COACHING & CAPABILITY BUILDING
Hands-on editorial coaching, from airchecking to social media strategy, with media teams doing vital work for their communities in Papua New Guinea.
Through DFAT’s Media Development Initiative, Anisha worked with media organisations across Papua New Guinea on a range of engagements: editorial coaching and presenting feedback for radio and talkback teams, social media strategy workshops for broadcasters moving into digital, and content development for documentary work on subjects of deep cultural significance.
The work was always collaborative. The teams we worked with were talented, experienced and deeply connected to their communities. Anisha brought specific editorial expertise and worked alongside those teams to apply it in ways that made sense for their context, their audiences and the communities they serve.
MEDIA STRATEGY & EDITORIAL COnsulting
M&K gave CHOICE's media team fresh eyes on their own work, and the confidence to take it further.
CHOICE had strong content, credible research and established media relationships. They were already getting results. But they wanted to understand where they could push further and what a more strategic approach to media could unlock for them.
Working closely with the in-house team, M&K helped them develop a clearer editorial lens and a more targeted approach to pitching their work. The goal wasn't to fix what was broken. It was to help a capable team see their own work differently and leave with the confidence and clarity to take it further.
audience strategy & effective messaging
M&K brought editorial clarity to an ambitious arts strategy, and gave the team the tools to keep telling that story themselves.
Parramatta Artists Studios was developing its first International Engagement Framework, a strategy to guide cultural exchange across the Asia Pacific region. It was ambitious, significant work, and it had to speak to audiences who had almost nothing in common: funding bodies assessing risk and impact, international arts organisations weighing up partnership, and individual artists deciding whether this was an opportunity worth their time. One framework, three completely different conversations.
M&K developed a strategic messaging framework that gave PAS a clear, consistent voice while still flexing for each audience, alongside content format recommendations and creative brief templates the team could use long after the engagement ended. The goal wasn’t to keep producing content for them. It was to give them the strategic thinking to produce it well themselves.
EDITORIAL STRATEGY & SENSITIVE CONTENT
M&K brought clarity and care to one of journalism’s most difficult conversations.
Media Diversity Australia needed to develop content addressing a genuinely difficult question in Australian journalism, one with academic research, lived experience and a range of internal perspectives all needing to be weighed and reconciled. It was the kind of brief that required more than research skills. It needed cultural sensitivity, editorial judgment and the ability to hold a complex, sometimes uncomfortable conversation with care.
M&K brought that judgment to the work: overseeing its creation, structuring a clear argument, getting the information hierarchy right, and finding language precise enough to do justice to a sensitive subject without flattening it. It was a reminder that the same editorial thinking that shapes a content strategy also shapes how an organisation navigates its hardest conversations.
Testimonials
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